Create Stories Around Your Products
Only because we can interactive video This is a good example of creating a story around your product. The whole story revolves around fun activities and little adventures/parties which show off the...
View ArticleRewarding People for Sharing your Content
Volkswagen Big up the up! Nice campaign from VW using Facebook to encourage people to share the positive points about their new car and rewarding people for doing so. It gives people a reason to share...
View ArticleGiving Fans Special Treatment and Access to your Brand
Rompela Flashmob A nice example of a fashion brand giving their fans backstage and full access to what would otherwise only be accessible for those in the business. Through the fans they were able to...
View ArticleA Visual Interactive Infographic, To Explore and Collect Visual Data
Redbull Street Art View Using Google Maps and this tool you are able to visually explore graffiti all over the world. A nice interactive infographic which becomes a living archive of graffiti around...
View ArticleCreate Services which Support Your Brands Standpoint/Slogan
Kit kat Social Break Widget Unlike the Kit Kat compeition they recently run on Facebook this widget is a great way for Kit Kat to highlight and promote their “take a break” slogan. The widget allows...
View ArticleUsing Social Data to Create a Sense of Ownership
Social Home Pretty clever use of Facebook connect! They’ve added pics, videos and other pieces of information from the users facebook to the home. Simple way to make people feel like the...
View ArticleCreating a “Real” Reaction to Online Activity
Joseph Tame Is Insane(Ly Fast) Slightly eccentric one here, but an interesting way of gaining likes on Facebook! The idea of getting some kind of realtime (or not) reaction to clicking a little button...
View ArticleGet People Excited about Your Products Online
Nike Shoe Boxxxx Interesting one from Nike in Japan. Nice Facebook app for collecting all their iconic trainers. Great for those collectors out there, kind of addictive (you only get three goes per day...
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